WELCOME TO THE BLOG
Follow along for the latest tips and tricks to make your social media presence the best it can be.
FAQ ANSWERED: HOW DO YOU CONVEY MY BRAND VOICE?
I often get asked how I'm able to emulate my client's unique brand voice on their social media or blog. I go about this in several ways (being a good listener helps). But I thought it might be fun to actually share with you how I might caption the same image for Instagram from a few different vendors perspectives first!
SYSTEMS TO HAVE IN PLACE BEFORE HIRING A SOCIAL MEDIA MANAGER
Hiring someone to assist you with your social media can seem scary.
But it can also be really liberating. Somewhere along the line, we’ve evolved and grown another limb. Unfortunately, it’s electronic and although useful, also weighs us down. Nobody wants to be tied to their phone, ball and chain style, for eternity. But social is a necessary evil that will suck us dry, if we’re not intentional, deliberate and careful!
SOCIAL MEDIA ISN’T HARD
Reframe your mindset about social media and start viewing it as a game.
You have to PLAY the game to win. This means you have to jump in, give it a go and figure out how YOU can WIN. What works for me will likely not work for you. Sure, there are "rules" in a game, strategies you can try, but in order to determine how to make the game work for you, you have to practice, invest time in getting better and eventually creating a playbook that you can rely on.
THERE IS NO BEATING THE INSTAGRAM ALGORITHM
There are few instances in our world where nothing changes and yet, it still delivers the same result, day after day and year after year.
Being on the Instagram platform daily, for a variety of wedding & event industry clients, I’m constantly noticing changes from one day to the next.
There is so much talk about how confusing the algorithm is and how it’s impacting the engagement rates. At the end of the day, the first thing that you have to keep in mind is that this is nothing more than a computer generated program that is constantly tweaking how it processes data.
