ARE YOU THE QUEEN (OR KING) OF CRAPPY CONTENT?
The disconnect is usually because you're not being authentic to your own core values.
I was listening to a podcast last week about content creation and one of the tips was to stop creating content that your client "wants" to see and instead create the content that YOU want to create. And if it doesn't resonate, it means that you need to change your messaging & position, NOT what you want to talk about.
As mind-blowing as it was to hear this, I think at my core I knew this. He basically said that YOU are your own ideal client in some way, shape or form, therefore the disconnect is usually because you're not being authentic to your own core values.
I often speak about & teach my Swell Social Club members about “knowing thy client,” and this is 100% within that vein. You have to understand what your client enjoys and who they are at the core, in order to determine what makes them tick. Then you have to analyze if you like who you’re currently working with. Because if you don’t , there is work to do to bridge the divide.
Now, to be fair, he was talking about ONLINE businesses. But I still believe nuggets of this lesson apply to many wedding businesses. Like attracts like.
My friend Ginny Krauss actually talks about this too. How we often don't show us as our best selves because of fear or worry that people won't love us when we're our most vulnerable or honest.
Here are a few things you can share TODAY, to help you get comfortable with sharing more about your story and testing the limits of your messaging - all while maintaining professional boundaries (IF that is important to you, of course):
•Bad wedding day experiences and how they've made you better at your job
•How you REALLY feel about marriage versus the wedding
•What people waste their money on (yep, get ready to be in the hot seat)
•Calling out the BS in your industry (shout out to The Eventful Gals for doing this hardcore through her IG Stories)
Does that all feel too “out there”? If so, here are a few that I would call “low hanging fruit” to make it easier to share genuine content pieces.
• A hobby that you enjoy
•Your WHY for starting your business
•What your day-to-day looks like ON the wedding day: break it down visually for them. Think pic of your alarm in the morning, mid-day check-in, number of steps taken all day, number of text/calls made, what time you're finally in bed
• Your favorite meal and how often you eat it (share the recipe or the restaurant they can find it)
• Your favorite vacation spot- why you love it, how often you’ve been or go, what draws you there, etc.
If you want people to care about you and what you do, they have to feel connected to you in some way. You won't make everyone happy, but YOU'LL feel happier that you're showing up as you and getting your clients & prospects to take notice.
Want to listen to the podcast episode that prompted this post? It is Rick Mulready’s The Art of Online Business. Here is Part 1 and Part 2- Set aside about an hour an a half- it’s totally worth it.
